Hands-On Mentorship for Purpose-Driven Business Growth.
Our purpose is to help business owners navigate the complexities of entrepreneurship by offering a tailored approach that meets their specific needs. Through expert guidance in business planning, branding, market strategy, and intellectual capital creation, we help our clients turn their dreams into thriving businesses without the overwhelm of generic business models.
Individualization
We believe every business is unique. Our approach is highly personalized to align with each client's distinct vision and goals.
Commitment
We are dedicated to our clients' success, offering a hands-on, supportive environment that helps them achieve real results.
Pragmatism
We focus on providing practical, actionable solutions that lead to tangible business outcomes.
Mission Possible
Our goal is to empower aspiring entrepreneurs and business owners by providing personalized, hands-on mentorship that fosters growth, success, and alignment between their business and personal goals. We aim to offer practical, real-world solutions that help clients build sustainable businesses that reflect their core values and passions.
Hands-on, practical, and customized to your specific needs.
No overwhelming "business-in-a-box" digital courses.
Dedicated time and attention for real results.
Holistic Business Mentorship Program
For Aspiring Entrepreneurs & Business Owners Ready to Grow
Business 101: Setting Up Your Business
Business Planning: Start with developing a comprehensive business plan that outlines your business goals, target market, service offerings, and financial forecasts.
Legal Structure: Choose the appropriate business structure (e.g., sole proprietorship, partnership, LLC, corporation) to optimize tax benefits and limit personal liability.
Business Registration: Register your business with the relevant local or state authorities to obtain necessary licenses and permits.
Tax Requirements: Understand the tax obligations for your chosen business structure and register for state and federal taxes, including obtaining an EIN (Employer Identification Number) if necessary.
Banking and Finances: Set up a business banking account to manage finances separately from personal accounts and consider applying for business credit if required.
Insurance Needs: Evaluate and secure the necessary insurance to protect your business and meet any regulatory requirements.
Brand Development, Trademarking, and Web Presence
Crafting a Brand Identity: Develop a brand identity that aligns with core values and communicates the essence of the business to the target audience.
Designing a Logo and Visual Elements: Design a distinctive logo and visual elements that resonate with target demographics, ensuring they are memorable and reflect the brand’s ethos.
Securing Trademarks and Web Domains: Navigate the process of trademark registration to protect the brand’s unique elements and secure a relevant web domain to establish an online presence.
Website Creation: Build a user-friendly website that enhances customer interaction and reflects the brand’s identity.
Copywriting for Web Content: Craft effective and persuasive web content that communicates the value proposition clearly, engaging users and encouraging them to explore more about the offerings.
Comprehensive Market Entry and Positioning Strategy
Developing a Value Proposition: Craft a compelling value proposition that clearly communicates the unique benefits and value of your product or service to the target audience.
Go-to-Market Strategy Execution: Plan and execute go-to-market strategies to effectively introduce your product or service to the market, ensuring alignment with the value proposition.
Competitive Differentiation: Conduct thorough analysis of the competitive landscape to identify differentiation opportunities. Establish a unique market position that sets your offering apart from competitors, leveraging unique selling points and competitive advantages.
Pricing and Business Structure: Set pricing models that reflect the perceived value of your offering and are competitive within the market. Choose the appropriate business structure to optimize tax benefits and ensure legal compliance, supporting the overall market strategy.
Comprehensive Digital Strategy and Intellectual Capital Program
Social Media and Community Engagement: Utilize social media platforms to increase brand visibility and engage with the community by consistently interacting with followers and sharing valuable content.
Building Reputation through Strategic Content: Develop a thought leadership profile by creating and sharing strategic content that highlights expertise and insights, establishing authority in your field.
Self-Publishing for Broader Reach: Explore self-publishing ebooks or guides that encapsulate your expertise and offer them directly to your audience. Implement marketing and distribution strategies to maximize reach and impact.
Multimedia Content Creation: Podcasting, YouTube, and Blogging: Launch a podcast and create a YouTube channel to reach wider audiences. Plan and execute technical setups and content strategies that are tailored to each platform’s audience.
Intellectual Capital Creation: Generate and share insightful content that showcases deep knowledge and unique perspectives, leveraging this intellectual capital to enhance credibility and attract business opportunities.
Why people love to work with us.
Personalized, Hands-On Support that Drives Real Results—Tailored to Your Unique Business Needs
What Makes This Program Different?
Unlike many programs, Charlene’s mentorship isn’t “business in a box.” It’s hands-on, practical, and customized to your specific needs. Charlene doesn’t believe in overwhelming digital courses; instead, she personally helps clients do the work, guiding them through each step of their journey.
With limited clients, Charlene ensures each receives the dedicated time and attention they deserve, driving meaningful progress in their business growth. Her hands-on approach has been proven to produce real results—whether you’re just getting started or looking to scale your business.
What is the Format?
The Holistic Business Mentorship Program is designed for those ready to make a meaningful commitment to their business journey. Each client receives dedicated, one-on-one attention, ensuring personalized support every step of the way. The coaching format includes:
Initial Intake Assessment: A comprehensive 1.5-hour session via Zoom to dive deep into your business goals, challenges, and vision.
Weekly Check-Ins: 45-minute Zoom sessions every week to assess progress, troubleshoot challenges, and adjust strategies as needed.
Ongoing Support: Between meetings, Charlene shares relevant content, resources, and activities via email to keep you moving forward and aligned with your business goals.
This structured yet flexible format allows for consistent progress, tailored adjustments, and actionable steps that align with both your business and personal aspirations. Each session is designed to push you closer to your goals in a way that feels authentic and achievable.
Charlene Zielin, MHA, BSN, RN, CHC
Meet Your Mentor...
I’m Charlene Zielin, founder of Char Marie Coaching LLC, a business mentorship and coaching company dedicated to helping entrepreneurs and business owners turn their vision into thriving, purpose-driven enterprises. Since launching Char Marie Coaching in 2021, I’ve combined my expertise in coaching, entrepreneurship, and strategic business development to guide clients through every stage of their business journey.
As the creator of the Nurse-2-Entrepreneur Formula & Simply Scale System, pioneering approachs that highlights innovation and practical business strategies, I’ve positioned Char Marie Coaching at the forefront of the mentorship space. My coaching methodology integrates cutting-edge business models and modern marketing techniques, combined with proven strategies. This approach allows me to create transformative, results-driven experiences that empower clients to navigate today’s fast-paced business environment and achieve sustainable growth. By blending innovation with practical, data-driven solutions, I help entrepreneurs build businesses that are both agile and aligned with their long-term vision.
Whether you’re just starting out or looking to scale, my mission is to provide hands-on, individualized support that aligns your business with your core values and long-term goals. Through the Holistic Business Mentorship Program, I offer actionable guidance on everything from business planning and branding to digital strategy and market positioning—helping you build a business that not only succeeds but also fulfills your true purpose.
What Our Clients Are Saying
Real Stories of Transformation and Success from Entrepreneurs Like You
Thanks to Charlene Zielin's coaching, I went from having a dream of starting a wellness coaching business to actually launching it! Her support was invaluable as I developed my niche (which went through several variations along the way) and crafted my signature program. She was continually supportive in helping me build confidence in my ability to coach clients. Char is a true expert who not only provided guidance but also believed in me every step of the way. If you're passionate about becoming an entrepreneur, I can't recommend Char enough!
Andee M.
RN, Menopause Coach
Reasonable price for our clients.
Affordable Transparent Pricing Options
Monthly Payment Plan
$997
No long term commitment, cancel anytime
Ideal for clients who prefer month-to-month flexibility
3-Month Prepay Package
$2692
$2,692 (10% discount)
Prepay 3 months & save $298
A great option for clients who want to commit to a medium-term mentorship and enjoy savings
Contract required-(no refunds)
6-Month Prepay Package
$5085
$5,085 (15% discount)
Prepay 6 months & save $895
Best for clients seeking long-term mentorship with the most value for their investment
Contract required-(no refunds)
Frequently Ask Question
Who is the Holistic Business Mentorship Program for?
The Holistic Business Mentorship Program is designed for aspiring entrepreneurs and business owners who are looking for personalized, one-on-one guidance to either start or grow their business. Whether you're just getting started with your business idea or looking to take an existing venture to the next level, this program provides customized mentorship tailored to your unique goals.
How is this program different from other business coaching services?
Unlike many programs that rely on cookie-cutter approaches or overwhelming digital courses, this mentorship offers hands-on, individualized support. Charlene works closely with each client, guiding them through every step of the process. She focuses on practical, real-world strategies that are tailored to your business, ensuring you can implement changes and see real progress without the confusion of one-size-fits-all solutions.
What kind of commitment is required?
The program is designed for serious entrepreneurs who are ready to invest time and energy into their business growth. It includes a comprehensive 1.5-hour intake session followed by weekly 45-minute Zoom check-ins to track progress and make adjustments. Between sessions, Charlene provides additional support via email, sharing resources, content, and activities to keep you aligned with your goals. The program is flexible, with no contracts, and you can cancel anytime.
What can I expect during the free consultation?
During the free consultation, Charlene will take time to understand your business vision, challenges, and goals. This session is an opportunity for you to ask questions about the program, get clarity on how the mentorship can benefit you, and explore whether it’s the right fit for your needs. The consultation is designed to give you a clear picture of what working together will look like and how this program can help you achieve success.